Apple is widely expected to launch new iPhones in September.
There’s been a ton of speculation and reports about the upcoming iPhone, including that it’ll be redesigned.
The pressure is on Apple, too. It’s the 10th anniversary of the first iPhone, launched in 2007, and the company is expected to have some big plans to mark the occasion.
Wall Street analysts hope the new iPhone drives a “supercycle” of sales and propels Apple to become the first trillion-dollar publicly traded company.
Apple rarely comments on upcoming products, but some code from Apple suggests some of the rumors may be accurate.
Apple is expected to launch three iPhones: one that’s redesigned, and two updates to the current iPhone 7 and iPhone 7 Plus. Analysts have suggested several names for the redesigned iPhone, including “iPhone Pro,” “iPhone Edition,” “OLED iPhone,” and “iPhone 8,” which we’re calling it. This report will focus entirely on the iPhone 8.
The redesigned iPhone is the model that has received the most attention. It’s expected to have an edge-to-edge, curved screen with much smaller bezels than the current iPhone 7. The screen uses a newer kind of display technology called OLED that promises to use less power and provide darker blacks.